Construct · 1 fields · 1 citations

temperature premium: a standalone construct

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Consumer research

the finding that physical warmth raises the value consumers place on products, through feelings of emotional warmth.

In consumer research, temperature premium refers to the finding that physical warmth raises the value consumers place on products, through feelings of emotional warmth. This meaning comes from Zwebner (2013) in Journal of Consumer Psychology.[1]

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Nearby constructs

place4 fields · 7 citationsjingle · one word, four constructs premium4 fields · 4 citationsjingle · one word, four constructs temperature4 fields · 4 citationsjingle · one word, four constructs

References

Zwebner, Y., Lee, L., & Goldenberg, J. (2013). The temperature premium: Warm temperatures increase product valuation. Journal of Consumer Psychology, 24(2), 251-259. https://doi.org/10.1016/j.jcps.2013.11.003

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