Construct · 1 fields · 1 citations

temptation bundling: a standalone construct

One name. One construct. A landmark on the map.

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temptationbundling1 CONSTRUCTTemptation bundling MILKMAN · BEHAVIORAL ECONOMICS

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Behavioral economics

pairing an instantly gratifying want with a beneficial but less enjoyable should behavior.

In behavioral economics, temptation bundling refers to pairing an instantly gratifying want with a beneficial but less enjoyable should behavior. This meaning comes from Milkman (2014) in Management Science.[1]

Unit
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Nearby constructs

bundling2 fields · 2 citationsjingle · one word, two constructs

References

  1. Milkman, K. L., Minson, J. A., & Volpp, K. G. M. (2014). Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling. Management Science, 60(2), 283-299. https://doi.org/10.1287/mnsc.2013.1784

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