Construct · 1 fields · 1 citations

ticker fluency effect: a standalone construct

One name. One construct. A landmark on the map.

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tickerfluency effect1 CONSTRUCTTicker fluency effectALTER · BEHAVIORAL FINANCE

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Behavioral finance

stocks with easy-to-pronounce names or ticker codes outperforming hard-to-pronounce ones shortly after listing, reflecting fluency-driven preference.

In behavioral finance, ticker fluency effect refers to stocks with easy-to-pronounce names or ticker codes outperforming hard-to-pronounce ones shortly after listing, reflecting fluency-driven preference. This meaning comes from Alter (2006) in Proceedings of the National Academy of Sciences.[1]

Unit
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Nearby constructs

preference4 fields · 7 citationsjingle · one word, four constructs

References

  1. Alter, A. L., & Oppenheimer, D. M. (2006). Predicting short-term stock fluctuations by using processing fluency. Proceedings of the National Academy of Sciences, 103(24), 9369-9372. https://doi.org/10.1073/pnas.0601071103

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