Construct · 1 fields · 1 citations

tightwads and spendthrifts: a standalone construct

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tightwads andspendthrifts1 CONSTRUCTTightwadsRICK · CONSUMER RESEARCH

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Consumer research

stable individual differences in how painful paying feels, with tightwads spending less and spendthrifts more than they themselves would ideally like.

In consumer research, tightwads and spendthrifts refers to stable individual differences in how painful paying feels, with tightwads spending less and spendthrifts more than they themselves would ideally like. This meaning comes from Rick (2008) in Journal of Consumer Research.[1]

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References

  1. Rick, S. I., Cryder, C. E., & Loewenstein, G. (2008). Tightwads and Spendthrifts. Journal of Consumer Research, 34(6), 767-782. https://doi.org/10.1086/523285

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