Construct · 1 fields · 1 citations

touchscreen endowment effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
touchscreenendowment effect1 CONSTRUCTTouchscreen endowmentBRASEL · DIGITAL MARKETING

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Digital marketing

the finding that touching products on a touchscreen device raises psychological ownership and valuation compared with using a mouse or touchpad.

In digital marketing, touchscreen endowment effect refers to the finding that touching products on a touchscreen device raises psychological ownership and valuation compared with using a mouse or touchpad. This meaning comes from Brasel (2013) in Journal of Consumer Psychology.[1]

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Nearby constructs

touchscreen ownership effect1 fields · 1 citationsanchor · a standalone constructendowment effect4 names · 7 citationsjangle · one gap, many namesownership4 fields · 5 citationsjingle · one word, four constructs

References

  1. Brasel, S. A., & Gips, J. (2013). Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment. Journal of Consumer Psychology, 24(2), 226-233. https://doi.org/10.1016/j.jcps.2013.10.003

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