Construct · 1 fields · 1 citations

transaction decoupling: a standalone construct

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Pricing

the weakening of the psychological link between a payment and the consumption it buys, as in bundled prices.

In pricing, transaction decoupling refers to the weakening of the psychological link between a payment and the consumption it buys, as in bundled prices. This meaning comes from Soman (2001) in Journal of Marketing Research.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs decoupling4 fields · 6 citationsjingle · one word, four constructs link3 fields · 5 citationsjingle · one word, three constructs

References

Soman, D., & Gourville, J. T. (2001). Transaction Decoupling: How Price Bundling Affects the Decision to Consume. Journal of Marketing Research, 38(1), 30-44. https://doi.org/10.1509/jmkr.38.1.30.18828

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