Construct · 1 fields · 1 citations

transformative consumer research: a standalone construct

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Consumer research

consumer research done to improve consumer well-being and address social problems, often with community partners.

In consumer research, transformative consumer research refers to consumer research done to improve consumer well-being and address social problems, often with community partners. This meaning comes from Davis (2016) in Journal of Public Policy & Marketing.[1]

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Nearby constructs

community5 fields · 7 citationsjingle · one word, five constructs consumer well-being1 fields · 1 citationsanchor · a standalone construct policy2 fields · 4 citationsjingle · one word, two constructs

References

Davis, B., Ozanne, J. L., & Hill, R. P. (2016). The Transformative Consumer Research Movement. Journal of Public Policy & Marketing, 35(2), 159-169. https://doi.org/10.1509/jppm.16.063

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