Construct · 1 fields · 1 citations

transparent packaging: a standalone construct

One name. One construct. A landmark on the map.

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Consumer research

packaging that lets consumers see the food inside, which can raise or lower consumption depending on salience and how appealing the food looks.

In consumer research, transparent packaging refers to packaging that lets consumers see the food inside, which can raise or lower consumption depending on salience and how appealing the food looks. This meaning comes from Deng (2013) in Journal of Marketing.[1]

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Nearby constructs

consumption3 fields · 5 citationsjingle · one word, three constructs salience4 fields · 7 citationsjingle · one word, four constructs

References

Deng, X., & Srinivasan, R. (2013). When Do Transparent Packages Increase (or Decrease) Food Consumption? Journal of Marketing, 77(4), 104-117. https://doi.org/10.1509/jm.11.0610

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