Construct · 1 fields · 1 citations

two-factor theory of message repetition: a standalone construct

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Advertising

the idea that repeating a message first aids learning and then breeds tedium, so persuasion rises then falls.

In advertising, two-factor theory of message repetition refers to the idea that repeating a message first aids learning and then breeds tedium, so persuasion rises then falls. This meaning comes from Cacioppo (1979) in Journal of Personality and Social Psychology.[1]

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Nearby constructs

learning6 fields · 14 citationsjingle · one name, six constructs message3 fields · 6 citationsjingle · one word, three constructs persuasion3 fields · 5 citationsjingle · one word, three constructs

References

Cacioppo, J. T., & Petty, R. E. (1979). Effects of message repetition and position on cognitive response, recall, and persuasion. Journal of Personality and Social Psychology, 37(1), 97-109. https://doi.org/10.1037/0022-3514.37.1.97

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