Construct · 1 fields · 1 citations

two-sided persuasion: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
two-sidedpersuasion1 CONSTRUCTTwo-sided persuasionCROWLEY · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

messages that mention some negative information alongside the positives, which can raise credibility and persuasion.

In advertising, two-sided persuasion refers to messages that mention some negative information alongside the positives, which can raise credibility and persuasion. This meaning comes from Crowley (1994) in Journal of Consumer Research.[1]

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Nearby constructs

information4 fields · 5 citationsjingle · one word, four constructspersuasion3 fields · 5 citationsjingle · one word, three constructs

References

  1. Crowley, A. E., & Hoyer, W. D. (1994). An Integrative Framework for Understanding Two-Sided Persuasion. Journal of Consumer Research, 20(4), 561. https://doi.org/10.1086/209370

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