Construct · 1 fields · 1 citations

unilateral governance: a standalone construct

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Industrial marketing

governance of a channel or supply relationship in which one party sets rules and directs the other through authority, contrasted with bilateral, norm-based governance.

In industrial marketing, unilateral governance refers to governance of a channel or supply relationship in which one party sets rules and directs the other through authority, contrasted with bilateral, norm-based governance. This meaning comes from Heide (1994) in Journal of Marketing.[1]

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Nearby constructs

authority4 fields · 6 citationsjingle · one word, four constructs channel4 fields · 4 citationsjingle · one word, four constructs governance4 fields · 5 citationsjingle · one word, four constructs

References

Heide, J. B. (1994). Interorganizational Governance in Marketing Channels. Journal of Marketing, 58(1), 71-85. https://doi.org/10.1177/002224299405800106

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