Construct · 1 fields · 1 citations

unit asking effect: a standalone construct

One name. One construct. A landmark on the map.

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unit askingeffect1 CONSTRUCTUnit asking effectHSEE · CONSUMER RESEARCH

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Consumer research

a donation request method that first asks how much a person would give for one unit before asking about many units, which raises total giving.

In consumer research, unit asking effect refers to a donation request method that first asks how much a person would give for one unit before asking about many units, which raises total giving. This meaning comes from Hsee (2013) in Psychological Science.[1]

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Nearby constructs

person3 fields · 6 citationsjingle · one word, three constructsunit2 fields · 2 citationsjingle · one word, two constructs

References

  1. Hsee, C. K., Zhang, J., Lu, Z. Y., & Xu, F. (2013). Unit Asking: A Method to Boost Donations and Beyond. Psychological Science, 24(9), 1801-1808. https://doi.org/10.1177/0956797613482947

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