Construct · 1 fields · 1 citations

uses and dependency model: a standalone construct

One name. One construct. A landmark on the map.

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Mass communication

a model joining audience motives with dependence on media, in which needs, alternatives and media use feed one another and shape effects.

In mass communication, uses and dependency model refers to a model joining audience motives with dependence on media, in which needs, alternatives and media use feed one another and shape effects. This meaning comes from Rubin (1986) in Critical Studies in Mass Communication.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructs dependence4 fields · 5 citationsjingle · one word, four constructs mass3 fields · 9 citationsjingle · one word, three constructs

References

Rubin, A. M., & Windahl, S. (1986). The uses and dependency model of mass communication. Critical Studies in Mass Communication, 3(2), 184-199. https://doi.org/10.1080/15295039609366643

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