Construct · 1 fields · 1 citations

vice-virtue bundles: a standalone construct

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Consumer research

food bundles that combine indulgent and healthy items in set proportions, studied as a way to balance taste and health goals.

In consumer research, vice-virtue bundles refers to food bundles that combine indulgent and healthy items in set proportions, studied as a way to balance taste and health goals. This meaning comes from Liu (2015) in Management Science.[1]

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Nearby constructs

balance4 fields · 5 citationsjingle · one word, four constructs taste4 fields · 6 citationsjingle · one word, four constructs

References

Liu, P. J., Haws, K. L., Lamberton, C., Campbell, T. H., & Fitzsimons, G. J. (2015). Vice-Virtue Bundles. Management Science, 61(1), 204-228. https://doi.org/10.1287/mnsc.2014.2053

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