Construct · 1 fields · 1 citations

virtual influencers: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing communication

computer-generated characters run as social media influencers, whose humanlike or nonhuman appearance shapes how audiences react to them.

In marketing communication, virtual influencers refers to computer-generated characters run as social media influencers, whose humanlike or nonhuman appearance shapes how audiences react to them. This meaning comes from Arsenyan (2021) in International Journal of Human-Computer Studies.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how virtual influencers sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

social media1 fields · 1 citationsanchor · a standalone construct

References

Arsenyan, J., & Mirowska, A. (2021). Almost human? A comparative case study on the social media presence of virtual influencers. International Journal of Human-Computer Studies, 155, 102694. https://doi.org/10.1016/j.ijhcs.2021.102694

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct