Construct · 1 fields · 1 citations

virtue and vice goods: a standalone construct

One name. One construct. A landmark on the map.

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virtue andvice goods1 CONSTRUCTVirtue and vice goodsWERTENBROCH · CONSUMER

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Consumer research

goods whose immediate pleasure conflicts with long-term costs (vices) versus the reverse (virtues); consumers ration vices by buying small amounts.

In consumer research, virtue and vice goods refers to goods whose immediate pleasure conflicts with long-term costs (vices) versus the reverse (virtues); consumers ration vices by buying small amounts. This meaning comes from Wertenbroch (1998) in Marketing Science.[1]

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References

  1. Wertenbroch, K. (1998). Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice. Marketing Science, 17(4), 317-337. https://doi.org/10.1287/mksc.17.4.317

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