Construct · 1 fields · 1 citations

visibility labour: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
visibilitylabour1 CONSTRUCTVisibility labourABIDIN · CULTURAL STUDIES

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Cultural studies

the work influencers do to make themselves noticeable and attractive to followers and advertisers.

In cultural studies, visibility labour refers to the work influencers do to make themselves noticeable and attractive to followers and advertisers. This meaning comes from Abidin (2016) in Media International Australia.[1]

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cultural studies1 fields · 1 citationsanchor · a standalone constructwork4 fields · 4 citationsjingle · one word, four constructs

References

  1. Abidin, C. (2016). Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86-100. https://doi.org/10.1177/1329878x16665177

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