Construct · 1 fields · 1 citations

we-intention: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Consumer research

a person's commitment to take part in joint action as a member of a group, such as a virtual community.

In consumer research, we-intention refers to a person's commitment to take part in joint action as a member of a group, such as a virtual community. This meaning comes from Bagozzi (2002) in Journal of Interactive Marketing.[1]

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Nearby constructs

action3 fields · 6 citationsjingle · one word, three constructs commitment5 fields · 9 citationsjingle · one name, five constructs community5 fields · 7 citationsjingle · one word, five constructs

References

Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21. https://doi.org/10.1002/dir.10006

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