Construct · 1 fields · 1 citations

webcare: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
webcare1 CONSTRUCTWebcareVAN NOORT · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

a firm's online responses to consumer comments and complaints on social media and review platforms, whether proactive or reactive.

In digital marketing, webcare refers to a firm's online responses to consumer comments and complaints on social media and review platforms, whether proactive or reactive. This meaning comes from Van Noort (2012) in Journal of Interactive Marketing.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how webcare sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

social media1 fields · 1 citationsanchor · a standalone construct

References

  1. Van Noort, G., & Willemsen, L. M. (2012). Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. Journal of Interactive Marketing, 26(3), 131-140. https://doi.org/10.1016/j.intmar.2011.07.001

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct