Construct · 1 fields · 1 citations

wheel of retailing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Retailing

the pattern in which new retailers enter as low-cost, low-price operators and then trade up, opening room for new low-price entrants.

In retailing, wheel of retailing refers to the pattern in which new retailers enter as low-cost, low-price operators and then trade up, opening room for new low-price entrants. This meaning comes from Hollander (1960) in Journal of Marketing.[1]

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Nearby constructs

opening1 fields · 1 citationsanchor · a standalone construct pattern4 fields · 5 citationsjingle · one word, four constructs

References

Hollander, S. C. (1960). The Wheel of Retailing. Journal of Marketing, 25(1), 37-42. https://doi.org/10.1177/002224296002500106

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