Construct · 1 fields · 1 citations

whimsical cuteness: a standalone construct

One name. One construct. A landmark on the map.

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whimsicalcuteness1 CONSTRUCTWhimsical cutenessNENKOV · CONSUMER RESEARCH

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Consumer research

a playful kind of cuteness in products that primes a fun mindset and leads consumers toward indulgent choices.

In consumer research, whimsical cuteness refers to a playful kind of cuteness in products that primes a fun mindset and leads consumers toward indulgent choices. This meaning comes from Nenkov (2014) in Journal of Consumer Research.[1]

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Nearby constructs

mindset6 fields · 10 citationsjingle · one name, six constructs

References

  1. Nenkov, G. Y., & Scott, M. L. (2014). “So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption. Journal of Consumer Research, 41(2), 326-341. https://doi.org/10.1086/676581

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