Construct · 1 fields · 1 citations

white space in advertising: a standalone construct

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Consumer research

unused space in an advertisement, which communicates meanings such as prestige, trust and quality.

In consumer research, white space in advertising refers to unused space in an advertisement, which communicates meanings such as prestige, trust and quality. This meaning comes from Pracejus (2006) in Journal of Consumer Research.[1]

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Nearby constructs

prestige2 fields · 2 citationsjingle · one word, two constructs quality6 fields · 13 citationsjingle · one name, six constructs trust6 fields · 11 citationsjingle · one name, five constructs

References

Pracejus, J. W., Olsen, G. D., & O’Guinn, T. C. (2006). How Nothing Became Something: White Space, Rhetoric, History, and Meaning. Journal of Consumer Research, 33(1), 82-90. https://doi.org/10.1086/504138

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