Construct · 1 fields · 1 citations

willingness to cannibalize: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
willingnessto cannibalize1 CONSTRUCTWillingness toCHANDY · INNOVATION MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Innovation management

a firm's readiness to reduce the value of its own investments by introducing new products, identified as a driver of radical product innovation.

In innovation management, willingness to cannibalize refers to a firm's readiness to reduce the value of its own investments by introducing new products, identified as a driver of radical product innovation. This meaning comes from Chandy (1998) in Journal of Marketing Research.[1]

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Nearby constructs

driver2 fields · 2 citationsjingle · one word, two constructsinnovation6 fields · 11 citationsjingle · one name, six constructsproduct3 fields · 3 citationsjingle · one word, three constructs

References

  1. Chandy, R. K., & Tellis, G. J. (1998). Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize. Journal of Marketing Research, 35(4), 474-487. https://doi.org/10.1177/002224379803500406

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