Construct · 1 fields · 1 citations

working partnerships: a standalone construct

One name. One construct. A landmark on the map.

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Business-to-business marketing

a model of distributor and manufacturer partnerships in which comparison levels, dependence, communication and cooperation shape satisfaction and conflict.

In business-to-business marketing, working partnerships refers to a model of distributor and manufacturer partnerships in which comparison levels, dependence, communication and cooperation shape satisfaction and conflict. This meaning comes from Anderson (1990) in Journal of Marketing.[1]

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Nearby constructs

conflict4 fields · 5 citationsjingle · one word, four constructs cooperation4 fields · 4 citationsjingle · one word, four constructs dependence4 fields · 5 citationsjingle · one word, four constructs

References

Anderson, J. C., & Narus, J. A. (1990). A Model of Distributor Firm and Manufacturer Firm Working Partnerships. Journal of Marketing, 54(1), 42-58. https://doi.org/10.1177/002224299005400103

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