Construct · 1 fields · 1 citations

acculturation to global consumer culture: a standalone construct

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Acculturation research

the degree to which consumers acquire the knowledge, skills and behavior of an emerging global consumer culture, measured on seven dimensions.

In acculturation research, acculturation to global consumer culture refers to the degree to which consumers acquire the knowledge, skills and behavior of an emerging global consumer culture, measured on seven dimensions. This meaning comes from Cleveland (2007) in Journal of Business Research.[1]

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Nearby constructs

acculturation2 fields · 2 citationsinvariant · one construct, two fields business1 fields · 1 citationsanchor · a standalone construct consumption3 fields · 5 citationsjingle · one word, three constructs

References

Cleveland, M., & Laroche, M. (2007). Acculturaton to the global consumer culture: Scale development and research paradigm. Journal of Business Research, 60(3), 249-259. https://doi.org/10.1016/j.jbusres.2006.11.006

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