Construct · 1 fields · 1 citations

acquisition value and transaction value: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Pricing

two components of perceived value, the net gain from owning the product and the pleasure of getting a good deal, shaped by price-comparison advertising.

In pricing, acquisition value and transaction value refers to two components of perceived value, the net gain from owning the product and the pleasure of getting a good deal, shaped by price-comparison advertising. This meaning comes from Grewal (1998) in Journal of Marketing.[1]

Unit
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Nearby constructs

discount3 fields · 4 citationsjingle · one word, three constructs acquisition4 fields · 4 citationsjingle · one word, four constructs gain4 fields · 4 citationsjingle · one word, four constructs

References

Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62(2), 46-59. https://doi.org/10.1177/002224299806200204

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