Construct · 1 fields · 1 citations

activity bias: a standalone construct

One name. One construct. A landmark on the map.

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activitybias1 CONSTRUCTActivity biasLEWIS · MARKETING

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Marketing

the overstatement of online advertising effects that arises because people who see ads are also more active online and more likely to act regardless of exposure.

In marketing, activity bias refers to the overstatement of online advertising effects that arises because people who see ads are also more active online and more likely to act regardless of exposure. This meaning comes from Lewis (2011) in Proceedings of the 20th international conference on World wide web.[1]

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Nearby constructs

bias6 fields · 8 citationsjingle · one name, six constructsexposure6 fields · 13 citationsjingle · one name, six constructsweb3 fields · 7 citationsjingle · one word, three constructs

References

  1. Lewis, R. A., Rao, J. M., & Reiley, D. H. (2011). Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising. Proceedings of the 20th international conference on World wide web. https://doi.org/10.1145/1963405.1963431

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