Construct · 1 fields · 1 citations

ad position effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
ad positioneffect1 CONSTRUCTAd position effectAGARWAL · DIGITAL MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

how the rank of a sponsored search ad affects click-through and conversion, where top positions need not be the most profitable.

In digital marketing, ad position effect refers to how the rank of a sponsored search ad affects click-through and conversion, where top positions need not be the most profitable. This meaning comes from Agarwal (2011) in Journal of Marketing Research.[1]

Unit
Recovery means
Measured by

Next

Run it through the Collider, or take the citations with you.

See how ad position effect sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in ColliderExport BibTeXReport this entry

Nearby constructs

conversion5 fields · 5 citationsjingle · one word, four turningsneed3 fields · 4 citationsjingle · one word, three constructsposition3 fields · 6 citationsjingle · one word, three constructs

References

  1. Agarwal, A., Hosanagar, K., & Smith, M. D. (2011). Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets. Journal of Marketing Research, 48(6), 1057-1073. https://doi.org/10.1509/jmr.08.0468

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct