Construct · 1 fields · 1 citations

advergames: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

video games built around a brand to promote it, where players' enjoyment and the game's fit with the product shape brand attitudes.

In advertising, advergames refers to video games built around a brand to promote it, where players' enjoyment and the game's fit with the product shape brand attitudes. This meaning comes from Wise (2008) in Journal of Interactive Advertising.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how advergames sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

game2 fields · 3 citationsjingle · one word, two constructs product3 fields · 3 citationsjingle · one word, three constructs

References

Wise, K., Bolls, P. D., Kim, H., Venkataraman, A., & Meyer, R. (2008). Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance. Journal of Interactive Advertising, 9(1), 27-36. https://doi.org/10.1080/15252019.2008.10722145

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct