Construct · 1 fields · 1 citations

advertising information content: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

the number of informational cues, such as price, quality, performance and availability, in an ad, coded with a standard content analysis scheme.

In advertising, advertising information content refers to the number of informational cues, such as price, quality, performance and availability, in an ad, coded with a standard content analysis scheme. This meaning comes from Resnik (1977) in Journal of Marketing.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how advertising information content sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

availability2 fields · 2 citationsjingle · one word, two constructs information4 fields · 5 citationsjingle · one word, four constructs number3 fields · 6 citationsjingle · one word, three constructs

References

Resnik, A., & Stern, B. L. (1977). An Analysis of Information Content in Television Advertising. Journal of Marketing, 41(1), 50-53. https://doi.org/10.1177/002224297704100107

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct