Construct · 1 fields · 1 citations

advertising literacy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Media and communication

knowledge of advertising and the ability to use that knowledge to resist persuasion, especially in children.

In media and communication, advertising literacy refers to knowledge of advertising and the ability to use that knowledge to resist persuasion, especially in children. This meaning comes from Rozendaal (2011) in Media Psychology.[1]

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Nearby constructs

knowledge6 fields · 12 citationsjingle · one name, six constructs persuasion3 fields · 5 citationsjingle · one word, three constructs resist1 fields · 1 citationsanchor · a standalone construct

References

Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011). Reconsidering Advertising Literacy as a Defense Against Advertising Effects. Media Psychology, 14(4), 333-354. https://doi.org/10.1080/15213269.2011.620540

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