Construct · 1 fields · 1 citations

advertising pulsing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

scheduling advertising in alternating bursts and pauses rather than at a constant rate, analyzed for when it builds awareness better.

In advertising, advertising pulsing refers to scheduling advertising in alternating bursts and pauses rather than at a constant rate, analyzed for when it builds awareness better. This meaning comes from Mahajan (1986) in Marketing Science.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how advertising pulsing sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

awareness3 fields · 5 citationsjingle · one word, three constructs constant2 fields · 2 citationsjingle · one word, two constructs scheduling3 fields · 7 citationsjingle · one word, three constructs

References

Mahajan, V., & Muller, E. (1986). Advertising Pulsing Policies for Generating Awareness for New Products. Marketing Science, 5(2), 89-106. https://doi.org/10.1287/mksc.5.2.89

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct