Construct · 1 fields · 1 citations

advertising resonance: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
advertisingresonance1 CONSTRUCTAdvertising resonanceMCQUARRIE · ADVERTISING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Advertising

a rhetorical device in which wordplay combined with a relevant picture creates layered meanings that make an ad more liked and remembered.

In advertising, advertising resonance refers to a rhetorical device in which wordplay combined with a relevant picture creates layered meanings that make an ad more liked and remembered. This meaning comes from McQuarrie (1992) in Journal of Consumer Research.[1]

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Nearby constructs

resonance6 fields · 13 citationsjingle · one name, six constructs

References

  1. McQuarrie, E. F., & Mick, D. G. (1992). On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric. Journal of Consumer Research, 19(2), 180. https://doi.org/10.1086/209295

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