Construct · 1 fields · 1 citations

advertising response function: a standalone construct

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Advertising

the relationship between advertising spending or exposures and sales, examined for whether it is concave with diminishing returns or S-shaped with thresholds.

In advertising, advertising response function refers to the relationship between advertising spending or exposures and sales, examined for whether it is concave with diminishing returns or S-shaped with thresholds. This meaning comes from Simon (1980) in Journal of Advertising Research.[1]

Unit
Recovery means
Measured by

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Nearby constructs

function5 fields · 6 citationsjingle · one word, five constructs response4 fields · 4 citationsjingle · one word, four constructs return3 fields · 3 citationsjingle · one word, three constructs

References

Simon, J. L., & Arndt, J. (1980). The Shape of the Advertising Response Function. Journal of Advertising Research, 20(4), 11-28. https://doi.org/10.1080/00218499.1980.12518779

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