Construct · 1 fields · 1 citations

advertising value: a standalone construct

One name. One construct. A landmark on the map.

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Advertising

consumers' subjective judgment of the worth of advertising, driven by its informativeness and entertainment and lowered by irritation.

In advertising, advertising value refers to consumers' subjective judgment of the worth of advertising, driven by its informativeness and entertainment and lowered by irritation. This meaning comes from Ducoffe (1995) in Journal of Current Issues & Research in Advertising.[1]

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Nearby constructs

current3 fields · 6 citationsjingle · one word, three constructs judgment2 fields · 4 citationsjingle · one word, two constructs value6 fields · 12 citationsjingle · one name, six constructs

References

Ducoffe, R. H. (1995). How Consumers Assess the Value of Advertising. Journal of Current Issues & Research in Advertising, 17(1), 1-18. https://doi.org/10.1080/10641734.1995.10505022

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