Construct · 1 fields · 1 citations

affect-cognition conflict in choice: a standalone construct

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Consumer research

the finding that when cognitive resources are limited, affective reactions win out in choice, such as picking cake over fruit salad.

In consumer research, affect-cognition conflict in choice refers to the finding that when cognitive resources are limited, affective reactions win out in choice, such as picking cake over fruit salad. This meaning comes from Shiv (1999) in Journal of Consumer Research.[1]

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Nearby constructs

conflict4 fields · 5 citationsjingle · one word, four constructs picking1 fields · 1 citationsanchor · a standalone construct

References

Shiv, B., & Fedorikhin, A. (1999). Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making. Journal of Consumer Research, 26(3), 278-292. https://doi.org/10.1086/209563

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