Construct · 1 fields · 1 citations

ambush marketing: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
ambushmarketing1 CONSTRUCTAmbush marketingCHADWICK · SPORT MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

a non-sponsor's attempt to link itself with an event and gain the benefits of association without paying for sponsorship.

In sport management, ambush marketing refers to a non-sponsor's attempt to link itself with an event and gain the benefits of association without paying for sponsorship. This meaning comes from Chadwick (2011) in Thunderbird International Business Review.[1]

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Nearby constructs

association4 fields · 4 citationsjingle · one word, four constructsbusiness1 fields · 1 citationsanchor · a standalone constructevent3 fields · 5 citationsjingle · one word, three constructs

References

  1. Chadwick, S., & Burton, N. (2011). The evolving sophistication of ambush marketing: A typology of strategies. Thunderbird International Business Review, 53(6), 709-719. https://doi.org/10.1002/tie.20447

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