Construct · 1 fields · 1 citations

sponsorship: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
sponsorship1 CONSTRUCTSponsorshipMEENAGHAN · SPORT MANAGEMENT

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Sport management

an investment in cash or kind in an activity, such as a sport or event, in return for access to its commercial potential.

In sport management, sponsorship refers to an investment in cash or kind in an activity, such as a sport or event, in return for access to its commercial potential. This meaning comes from Meenaghan (1983) in European Journal of Marketing.[1]

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Nearby constructs

ambush marketing1 fields · 1 citationsanchor · a standalone constructevent3 fields · 5 citationsjingle · one word, three constructsframe sponsorship1 fields · 1 citationsanchor · a standalone construct

References

  1. Meenaghan, J. A. (1983). Commercial Sponsorship. European Journal of Marketing, 17(7), 5-73. https://doi.org/10.1108/eum0000000004825

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