Construct · 1 fields · 1 citations

ARA model: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Business-to-business marketing

a framework describing business relationships and networks through three layers: actor bonds, resource ties and activity links.

In business-to-business marketing, ARA model refers to a framework describing business relationships and networks through three layers: actor bonds, resource ties and activity links. This meaning comes from Håkansson (1995) in Developing relationships in business networks.[1]

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Nearby constructs

business1 fields · 1 citationsanchor · a standalone construct model3 fields · 3 citationsjingle · one word, three constructs resource4 fields · 6 citationsjingle · one word, four constructs

References

Håkansson, H., & Snehota, I. (1995). Developing relationships in business networks. Routledge. ISBN 9780415115704

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