Construct · 1 fields · 1 citations

archetypal metaphor: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
archetypalmetaphor1 CONSTRUCTArchetypal metaphorOSBORN · RHETORIC

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Rhetoric

metaphors grounded in near-universal experiences such as light and dark, which keep their persuasive force across cultures and eras.

In rhetoric, archetypal metaphor refers to metaphors grounded in near-universal experiences such as light and dark, which keep their persuasive force across cultures and eras. This meaning comes from Osborn (1967) in Quarterly Journal of Speech.[1]

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Nearby constructs

force5 fields · 9 citationsjingle · one word, five constructsmetaphor3 fields · 3 citationsinvariant · one construct, three systems

References

  1. Osborn, M. (1967). Archetypal metaphor in rhetoric: The light‐dark family. Quarterly Journal of Speech, 53(2), 115-126. https://doi.org/10.1080/00335636709382823

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