Construct · 3 fields · 3 citations
One name. One construct. Different systems. One map.
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In poetics and rhetoric a metaphor is the transfer of a name from the thing it ordinarily denotes to something else on the basis of a likeness, as when a life is called a voyage. Aristotle's Poetics (ca. 335 BCE) defines it as giving a thing a name that belongs to another and calls a command of metaphor the mark of genius, since it perceives similarity in dissimilars. The referent is a figure of language, a mapping from a familiar source to an unlike target, and the same source-to-target mapping is what later reappears as a mechanism of ordinary thought and as a tool of scientific theory.[1]
In cognitive science metaphor is not merely a feature of language but a structure of thought: a systematic mapping by which an abstract target domain is understood in terms of a more concrete source domain, so that "argument is war" or "time is money" organise how people reason and speak. Lakoff and Johnson's Metaphors we live by argued that such conceptual metaphors are pervasive and largely unconscious, shaping inference and everyday expression alike. It is the same cross-domain mapping Aristotle located in the poetic figure, relocated to the conceptual system and claimed to be constitutive of ordinary cognition rather than a decorative departure from it.[2]
In philosophy of science metaphor is treated as a working part of theory rather than mere illustration: a scientific model imports the structure of a better-understood system onto a new one, and theory-constitutive metaphors (the atom as a solar system, the mind as a computer) help fix the reference of new terms and guide inquiry. The essays collected in Ortony's Metaphor and thought develop this view of metaphor as a cognitive and heuristic instrument in science. It is recognisably the same cross-domain mapping as the poetic figure and the conceptual metaphor, here doing epistemic work in model-building and theory change.[3]
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