Construct · 1 fields · 1 citations

assortment reduction: a standalone construct

One name. One construct. A landmark on the map.

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Retailing

cutting the number of items a retailer carries in a category, and how removing items by attribute affects category sales.

In retailing, assortment reduction refers to cutting the number of items a retailer carries in a category, and how removing items by attribute affects category sales. This meaning comes from Boatwright (2001) in Journal of Marketing.[1]

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Nearby constructs

attribute3 fields · 5 citationsjingle · one word, three constructs category4 fields · 4 citationsjingle · one word, four constructs number3 fields · 6 citationsjingle · one word, three constructs

References

Boatwright, P., & Nunes, J. C. (2001). Reducing Assortment: An Attribute-Based Approach. Journal of Marketing, 65(3), 50-63. https://doi.org/10.1509/jmkg.65.3.50.18330

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