Construct · 1 fields · 1 citations

attachment-aversion model: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Branding

a model placing customer-brand relationships on a continuum from aversion to attachment, with brand-self distance and prominence as its two parts.

In branding, attachment-aversion model refers to a model placing customer-brand relationships on a continuum from aversion to attachment, with brand-self distance and prominence as its two parts. This meaning comes from Park (2013) in Journal of Consumer Psychology.[1]

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Nearby constructs

attachment2 fields · 6 citationsjingle · one word, two constructs model3 fields · 3 citationsjingle · one word, three constructs prominence2 fields · 3 citationsjingle · plasma on the Sun vs stress in a word

References

Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology, 23(2), 229-248. https://doi.org/10.1016/j.jcps.2013.01.002

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