Construct · 1 fields · 1 citations

audience segmentation: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
audiencesegmentation1 CONSTRUCTAudience segmentationSLATER · HEALTH COMMUNICATION

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Health communication

dividing a population into subgroups that share relevant characteristics so health messages can be designed and delivered to fit each group.

In health communication, audience segmentation refers to dividing a population into subgroups that share relevant characteristics so health messages can be designed and delivered to fit each group. This meaning comes from Slater (1996) in Journal of Health Communication.[1]

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Nearby constructs

audience3 fields · 7 citationsjingle · one word, three constructsGlobal Warming's Six Americas1 fields · 1 citationsanchor · a standalone constructgroup4 fields · 4 citationsjingle · one word, four constructs

References

  1. Slater, M. D. (1996). Theory and Method in Health Audience Segmentation. Journal of Health Communication, 1(3), 267-284. https://doi.org/10.1080/108107396128059

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