Construct · 1 fields · 1 citations

Global Warming's Six Americas: a standalone construct

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Environmental communication

an audience segmentation of the public into six groups, from alarmed to dismissive, based on climate beliefs, concern and behavior.

In environmental communication, Global Warming's Six Americas refers to an audience segmentation of the public into six groups, from alarmed to dismissive, based on climate beliefs, concern and behavior. This meaning comes from Maibach (2011) in PLoS ONE.[1]

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Nearby constructs

audience segmentation1 fields · 1 citationsanchor · a standalone construct audience3 fields · 7 citationsjingle · one word, three constructs climate3 fields · 3 citationsjingle · one word, three constructs

References

Maibach, E. W., Leiserowitz, A., Roser-Renouf, C., & Mertz, C. K. (2011). Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development. PLoS ONE, 6(3), e17571. https://doi.org/10.1371/journal.pone.0017571

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