Construct · 1 fields · 1 citations

automated social presence: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

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Services marketing

the extent to which technology in frontline service makes customers feel they are with another social entity, shaping service experience outcomes.

In services marketing, automated social presence refers to the extent to which technology in frontline service makes customers feel they are with another social entity, shaping service experience outcomes. This meaning comes from van Doorn (2016) in Journal of Service Research.[1]

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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructs extent1 fields · 1 citationsanchor · a standalone construct presence5 fields · 7 citationsjingle · one word, five constructs

References

van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D., & Petersen, J. A. (2016). Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences. Journal of Service Research, 20(1), 43-58. https://doi.org/10.1177/1094670516679272

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