Construct · 1 fields · 1 citations

banner advertising exposure effect: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Digital marketing

the effect of the number, variety and timing of banner ad exposures on the probability of repeat online purchase.

In digital marketing, banner advertising exposure effect refers to the effect of the number, variety and timing of banner ad exposures on the probability of repeat online purchase. This meaning comes from Manchanda (2006) in Journal of Marketing Research.[1]

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Nearby constructs

exposure6 fields · 13 citationsjingle · one name, six constructs number3 fields · 6 citationsjingle · one word, three constructs purchase1 fields · 2 citationsanchor · a standalone construct

References

Manchanda, P., Dubé, J., Goh, K. Y., & Chintagunta, P. K. (2006). The Effect of Banner Advertising on Internet Purchasing. Journal of Marketing Research, 43(1), 98-108. https://doi.org/10.1509/jmkr.43.1.98

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