Construct · 1 fields · 1 citations

brand experience: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed
brandexperience1 CONSTRUCTBrand experienceBRAKUS · MARKETING

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Marketing

sensations, feelings, thoughts and behavioral responses evoked by brand-related stimuli.

In marketing, brand experience refers to sensations, feelings, thoughts and behavioral responses evoked by brand-related stimuli. This meaning comes from Brakus (2009) in Journal of Marketing.[1]

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Nearby constructs

experience4 fields · 6 citationsjingle · one word, four constructsthemed flagship brand store1 fields · 1 citationsanchor · a standalone construct

References

  1. Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? Journal of Marketing, 73(3), 52-68. https://doi.org/10.1509/jmkg.73.3.052

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