Construct · 1 fields · 1 citations

themed flagship brand store: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

Retailing

a large showcase store built around a single brand's themes, designed to give visitors brand experience rather than just sales.

In retailing, themed flagship brand store refers to a large showcase store built around a single brand's themes, designed to give visitors brand experience rather than just sales. This meaning comes from Kozinets (2002) in Journal of Retailing.[1]

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Nearby constructs

brand experience1 fields · 1 citationsanchor · a standalone construct experience4 fields · 6 citationsjingle · one word, four constructs

References

Kozinets, R. V., Sherry, J. F., DeBerry-Spence, B., Duhachek, A., Nuttavuthisit, K., & Storm, D. (2002). Themed flagship brand stores in the new millennium. Journal of Retailing, 78(1), 17-29. https://doi.org/10.1016/s0022-4359(01)00063-x

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