Construct · 1 fields · 1 citations

brand origin recognition accuracy: a standalone construct

One name. One construct. A landmark on the map.

● anchor · a standalone construct Nearest construct by meaning·not indexed

A single standalone construct; nearby constructs are located against it in the Collider. Tap a field for its definition, unit, and measures.

International marketing

how correctly consumers can identify the country a brand comes from, which tends to be low and limits country-of-origin effects.

In international marketing, brand origin recognition accuracy refers to how correctly consumers can identify the country a brand comes from, which tends to be low and limits country-of-origin effects. This meaning comes from Samiee (2005) in Journal of International Business Studies.[1]

Unit
Recovery means
Measured by

Run it through the Collider, or take the citations with you.

See how brand origin recognition accuracy sits against neighbouring constructs in the Collider, or export every reference on this page in one click.

Open in Collider Export BibTeX Report this entry

Nearby constructs

accuracy3 fields · 6 citationsjingle · one word, three constructs brand origin1 fields · 1 citationsanchor · a standalone construct business1 fields · 1 citationsanchor · a standalone construct

References

Samiee, S., Shimp, T. A., & Sharma, S. (2005). Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations. Journal of International Business Studies, 36(4), 379-397. https://doi.org/10.1057/palgrave.jibs.8400145

Cited on this page?

Confirm your construct, or correct us.

If your work is cited behind one of these entries, you know better than we do whether we captured the meaning right. Confirm it, suggest an edit, or dispute it, and your name goes on the entry as an author who has checked it, linked to your ORCID.

Claim your construct